UNLUKI.

Luck is the word people use when they don’t want to see the work.

Although in this life, you aren’t awarded luck. Sometimes you have to take it. Sometimes you have to make it.

I started Unluki in my bedroom in high school with no funding, no team, and an idea I would never giving up. Originally I made shirts and handed them out just to get people to believe in this brand. Every drop since has been built off that same hunger. Till' death we will continue to make art.

People will look at what gets built and call it luck. They always do. It’s easier than the alternative. But let me tell you something, nobody is lucky. Luck is only when opportunity meets preparation.

"Born from pain, no luck needed" is written in each tag inside, it isn't just a tagline; it's my story. It's about losing people, failing classes, starting over, and still finding a way to create something from it. Unluki isn't just clothes - it's for anyone who's ever had to turn pain into progress.

Saturn — the planet astrologers blame for the hard lessons — is where we say the work is made. Discipline, time, earned reward. The opposite of luck.

If you’ve ever been told you wouldn’t make it and kept showing up anyway, this is for you. I made Unluki for people who were never supposed to win, I hope this speaks to you. From me to you, I present Unluki.

— Jodd Chislett

UNLUKI COLLECTIVE, 2026